Here is What Corporate America Is Doing for Pride Month

Sentieo values diversity and believes that diverse teams make innovation possible. (We are hiring!). One of the exercises that we are doing for Pride Month is taking a look at how Corporate America is celebrating, by using our industry-leading Document Search technology. Check out our findings below.

Pride Month Is Growing! 

Mentions of “Pride Month” in US corporate press releases for public companies were practically non-existent in 2012, but in 2018 and 2019, we see about 20 press releases. (Interactive chart)

Who Were The “Early Adopters?”

Our search results show that Hyatt, Marriott, PNC Bank, Comcast, Macy’s, Southwest Airlines, The Knot, and CBS were talking about pride in 2012-2013.

 

What Caught Our Eye In 2019?

Chipotle is rolling out limited edition gear to benefit The Trevor Project (a suicide prevention organization). (See full press release here).

 

Baidu now has a special Pride edition for its Facemoji keyboard app. (See full press release here).

 

United Airlines is hosting its first ever Drag Brunch at Newark Airport. (See full press release here).

 

UGG (part of Deckers Brands) unveiled a footwear collection to benefit Lady Gaga’s Born This Way foundation. (See full press release here).

 

Zillow compiled data on housing cost premia in many “gayborhoods” nationally. (See full press release here).

Lady Gaga is hosting a first-ever concert at the Apollo for SirusXM+Pandora. Sorry, invite-only. (See full press release here).

We’re excited to celebrate Pride this month, while also keeping an eye on trends using DocSearch.

If you would like to learn more about search best practices, please join our webinar on Thursday!

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