After a tumultuous end to 2018, many Sentieo clients and friends have asked us for a shopping list of attractive stocks for 2019. As the only financial data platform that combines traditional financial data with alternative data, Sentieo is uniquely positioned to identify stocks that had positive Q4 topline performances which should translate into stock upside in 2019.
We’ll cover the 3 picks below in this blog post, but download the full report to see all 11 of Sentieo’s Stock Picks.
Our Methodology: Why Does Alternative Data Predict Future Results?
Alternative datasets are a powerful new tool in an investor’s toolkit. Focusing on digital ‘breadcrumbs’ left by consumers as they browse the web, search for products and websites and discuss products on social media, we are given a bird’s eye view of weekly demand trends for various consumer and tech businesses.
Sentieo curates a number of these alternative datasets and marries them with traditional financial data such as revenues and company KPIs, analyzing both history and forward analyst consensus estimates. Using Sentieo’s Mosaic tool, we are able to visualize and regress these datasets to generate signals on companies that show:
a) High correlations between revenue/KPI and alternative data, and
b) Large accelerations in alternative data trends versus expectations, which we use as a proxy for end user demand
For our 2019 Picks, we use Sentieo’s Mosaic Index as the key initial screen and then pair it with our team’s 60 years of qualitative buyside stock picking experience. On the qualitative side, we don’t hew to a single investment style or approach, but we focus on revenue growth as the most important long-term driver of returns.
Our ideal businesses have great revenue growth because they:
a) Are in growth industries supported by long-term secular megatrends, and
b) Have market leadership positions in these industries
This approach naturally yields a growth and momentum bias to our portfolio, which we are comfortable with but seek to partially offset by focusing on businesses that are cheap relative to their growth rates. Our picks sport a median forward P/E of 33x and a median PEG ratio of 1.2. We are also heavily focused on earnings momentum for these businesses to prove out their market leadership positions and justify their valuations. We achieve this through a combination of classic earnings revisions models and our proprietary Sentieo Mosaic Index.
We believe each stock on our list is poised to generate great absolute and relative returns in 2019. Since most of our team’s background is in the consumer and technology sectors and our Sentieo Mosaic Index is focused on these sectors, we have mainly focused our picks on these two sectors. This list is also primarily U.S. focused. However, we will be releasing broader lists as Sentieo evolves throughout 2019.
More About Sentieo’s Mosaic Tool
The alternative datasets offered in the Sentieo platform can provide an edge in analyzing consumer and tech businesses, as they often have a high correlation with revenue growth and are available ahead of traditional financial metrics for the period.
In the graphs below, we are presenting quarterly YoY growth using alternative datasets. In all cases, we have compared the data against quarterly revenue growth or a related KPI such as same store sales. The Sentieo Mosaic Index (alternative data composite) is used to assess divergences in alternative data trends versus Street estimates. (Below each chart is a link to the interactive version of the graph if you want to dig deeper.)
As consumer behavior shifts more and more towards digital, indicators like these datasets have become more predictive of tech and consumer company results.
Our 2019 Picks
Megatrends: Activewear/Casualwear, Fitness, Technology in Clothing
Lululemon essentially created the category of yogawear, and has leveraged this position to become a leading player in the growing casualwear revolution. As the world sheds suits and ties for more comfortable clothing, LULU is a prime beneficiary. As more folks understand the health risks of the modern sedentary lifestyle, they are seeking ways to be more active. LULU is also a leader in technology forward clothing, deploying its years of R&D and millions of pairs of yoga pants shipped to push the envelope on new synthetic fabrics that provide moisture wicking, odor mitigation and better fit in its products.
Despite these powerful megatrends, LULU struggled from 2012-2017, with revenue doubling but EBITDA growing only 33% over the same period. After 15 years of rapid growth, it entered 2012 in a position where it was over-earning and could not keep growing sales at the same margins without serious delivery, quality and brand issues. After spending five years addressing these issues, LULU returned to margin accretive accelerating growth in 2018 and the stock responded, up nearly 100% at peak. Despite a stellar Q3 print, the stock is now down 25% from peak through a combination of disappointing guidance and a brutal tape for momentum and growth stocks.
We believe that management was very conservative with their Q4 guidance, especially given the market volatility. However, we believe that the business momentum remains intact. Overall, U.S. holiday retail sales were very healthy this year, with Mastercard Advisors reporting 5% total growth. Sentieo’s Mosaic Index data suggests this upside was magnified in LULU’s results. Management stated that same store sales were running above guidance when they reported in December and we believe comps accelerated throughout the holiday season. LULU will attend the ICR conference in mid-January and we expect a strong holiday report ahead of the conference.
In the chart below, we compare LULU’s same store sales growth year-over-year (black line) against the Sentieo Mosaic Index’s prediction for same store sales growth (blue line). This prediction, which is created from a regression against alternative datasets, should be used as a directional indicator. Since we are dealing with (1) a small number of quarterly points in our regressions and (2) underlying datasets that can be volatile, we recommend that investors focus less on the magnitude of each point and more on the directional changes. For example, the LULU Sentieo Mosaic Index moved in the same direction as same store sales in 7 of the last 8 quarters. Consensus same store sales estimates (dotted portion of the black line) are calling for a deceleration in the Jan quarter. The Sentieo Mosaic Index is calling for a major positive inflection, however, indicating a potential positive surprise.
LULU has many levers to continue fueling its current sales momentum. The business has typically been female-driven; however, the men’s business is just hitting its stride and is currently growing 100% year over year. The female/male mix is 78/22 today but there is no reason to think this can’t get to a 65/35 split in the coming years, especially as it continues taking share from male-focused peers like NKE and UA.
LULU has the potential to double its store base in North America, which comprises 88% of sales today. Equally compelling, over the next decade it should be able to replicate its North American playbook in Europe and Asia, providing massive open-ended growth. In 10 years, it’s not unreasonable to think that its geographic mix will be 50/50 North America/Rest of World (ROW), compared to 35/65 for NKE today.
For this open-ended growth, LULU is a very cheap stock, at only 27x 2019 consensus numbers that we think are much too low. On an absolute basis LULU’s $18B market cap is modest compared to NKE at $118B and ADDY at $43B.
Nintendo 7974.JP or NTDOY (US Pink Sheet ADR)
Megatrends: Online Gaming, AR/VR
Nintendo creates video game hardware and software. NTDOY’s newest gaming console, The Switch, appears to be a growing success that the market has not yet discounted. The Switch was released in March 2017 and was sold out for holiday 2017. Inventory finally reached in stock positions this summer and sales have slightly disappointed in the last couple quarters, which are seasonally less important. These small sales disappointments together with the Q4 market pullback has taken NTDOY from a spring peak of $55 to $35 today. Nintendo’s most popular game franchise is Super Smash Bros, and the Switch version was just released in early December.
Our Sentieo Mosaic Index data suggests that this release, timed perfectly for the holiday season, appears to be driving a huge uptick in Switch sales, inline with Street estimates. Furthermore, using Japan as a leading indicator for the rest of the word suggests significant additional demand upside in the rest of the world in 2019. While the graph below doesn’t suggest a large Q4 beat such as most other graphs in this piece, we believe in-line numbers are enough for a significant stock move, as the buyside expectations are below consensus numbers.
While the Switch is the key driver of near term earnings upside, there is much more to be excited about. Nintendo is a leading Japanese company and tends to be conservative in its speed and approach compared to western peers. This means that it has only just released micropayments for its online game worlds over the past year, whereas western peers like ATVI, EA and TTWO have done so nearly a decade ago, with this business generating ~50% of bookings, according to analyst estimates. Furthermore, NTDOY has a stable of classic characters with deep audience affinity such as Mario, Luigi, Yoshi, Donkey Kong, and Pokémon* that are finally being leveraged for movie and TV content. In this sense NTDOY reminds us a lot of Marvel Studios right before it was bought for a song by DIS, leading to the ubiquitous Marvel Superhero content today. Finally, NTDOY is in a privileged position for the coming Augmented Reality / Virtual Reality (AR/VR) wave. NTDOY owns ~20% of Niantic Studios that touched off the Pokémon Go craze in 2016 that doubled NTDOY’s stock price. A deeper slate of AR/VR content releases from both NTDOY and Niantic are expected over the next 18 months, and The Switch also has meaningful AR capabilities that NTDOY has teased with its recent Switch Labo release.
NTDOY offers all this upside at very reasonable price. At 14x Calendar 2019 EPS, it trades at a 25% multiple discount to peers like ATVI and EA despite better revenue growth. It also sports an eye watering 3.7% dividend yield and at a $17B EV it is also relatively small compared to peers and the valuation it will be able to grow into over the next few years.
*NTODY owns 33-50% of Pokémon but appears to exert significant majority-like control
Megatrends: Online Leadgen, Comparison Shopping
LendingTree is a lead generation business that matches consumers looking for financial products with financial providers. TREE built its business on connecting homebuyers with mortgage lenders, and has used this market share and know how to steadily expand and acquire into new financial service verticals, including student loans, credit cards, auto loans, small business loans and personal loans.
As the market leader for financial leadgen, TREE has been a huge beneficiary of customers switching to the online channel to comparison shop for financial products. This has propelled the stock from $4 a decade ago to $250 today. TREE’s average P/E multiple has been 50x over the past three years, as annual revenue growth has averaged 55% over the past three years. However, TREE’s stock suffered in 2018 as mortgage rates began to climb and the mortgage origination market slowed substantially for the first time in this cycle. With its high multiple, the stock suffered disproportionately, falling from a high of $400 in spring to a low of $200 in the fall despite only one quarterly miss and annual sales and estimates that have continued to rise.
We believe TREE is well positioned to rebound in 2019. As the fed has turned dovish over the past month and global growth and inflation prints have come in below expectations, treasury yields have retraced much of their 2018 surge. Mortgage rates are now coming down accordingly, with rates flat YoY for the spring selling season for homes.
In addition to improvements in the mortgage market, TREE has successfully diversified its business model. In Q3 mortgage revenues comprised only 28% of total revenues, down from 89% in 2013. In addition, TREE announced the acquisition of QuoteWizard in November, giving it a beachhead into the high growth insurance lead-gen market and dropping its mortgage concentration to 22% of total revenues.
Our Sentieo Mosaic Index data is also highly supportive of a rebound. The strong Q4 trend inflection after a year of declines gives us great confidence in our thesis.
At only 32x forward EPS, TREE is trading close to its cheapest level in years. The street expects 30% top and bottom line growth for 2019 which we believe is highly conservative, especially since 60% of this growth is inorganic from the QuoteWizard acquisition. As the power of TREE’s diversified model begins showing through in 2019 we believe the multiple can expand substantially and the stock can move past previous highs. Finally, with 27% of TREE’s float short the stock, the stock’s move is likely to be amplified on any good news.